Co-Creation in Banking by Nick Wemekamp, FSM
This report addresses the main problem that exists in the current banking system which is that there is a lot of criticism towards banking. To prevent and discourage this criticism it is important to work together with the customers. Instead of giving them only the opportunity to give feedback customers can also have something to say in the creation of financial services. This happens with co-creation where the suppliers and the demanders come together to make a service which is beneficial for both parties. The ins and outs of co-creation and also how banks should be applying co-creation will be discussed here.
This report addresses the main problem that exists in the current banking system which is that there is a lot of criticism towards banking. To prevent and discourage this criticism it is important to work together with the customers. Instead of giving them only the opportunity to give feedback customers can also have something to say in the creation of financial services. This happens with co-creation where the suppliers and the demanders come together to make a service which is beneficial for both parties. The ins and outs of co-creation and also how banks should be applying co-creation will be discussed here.
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